Writer: Jonathan Sullivan

Article first published as Doug: A Retrospective on BlogCritics.
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Officially launched in 1979, Nickelodeon sought to be a channel that appealed strictly to children, both young and headed towards the adolescent age (pre-teens or “tweens”). Piggybacking off the success of Canadian import You Can’t Do That on Television (starring a very young and less angry Alanis Morrisette), it continued its expansion to more homes through out the 80’s. By the beginning of the 90’s, over 50 million homes had the channel, but something seemed to be missing: original animation.

It seems like a no-brainer now, but it wasn’t until 1990 that Nickelodeon began the process of creating original cartoon series. They opened Nickelodeon Studios in Florida and began work on what would later be known as “Nicktoons”.

In August of 1991, the fruits of their labor debuted to a rousing success, changing the fortunes of the station and making them a legitimate player in the lucrative animation market. Shows like Ren and Stimpy and Rugrats captivated children of all ages, and they were good don’t get me wrong. This is not about them though. This is about the third in the original Nicktoons 3, known as Doug.